The 5-minute pitch.
Writing it, and pitching it in a lift, or anywhere else.
Sometimes, after your 5-10 pages are written in fire, edited in coal, and solidified with amber, your idea has up and run off with another. So, tracking the pathway to speed, and social innovation - tech, marketing & importantly communications - is crucial to getting your ideas up, about and flying out to above and beyond the iCloud.
As a trial-by-fire, advertising freak of a twenty-something media addict, data sometimes predicates most of the things we stand - or have stood for - no one is going to read your BIO, that 4-page ancient thing called the CV or bother to take up 20 minutes fiddling about with a website that scrolls to 12-15 other links and pages or platforms.
I have pitched high and low, for clients, in front of both massive (client & board meetings) audiences as well as just for revalidas (school/training...
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